Hummanity Internacional, the solution for the internationalization of Spanish enterprises

  Hummanity Internacional is a company whose aim is to give advice and support the internationalization of Spanish enterprises, in a market characterised by being infinitely more dynamic than the national market. This new market also demands a deep change in the understanding of each enterprise, towards a more cosmopolitan point of view. Throughout the […]

What are the most common strategies used in the internationalization of enterprises?

  When it comes to internationalization, it is common to hear about two basic strategies regarding the access to foreign markets. One of them is concentration. The business focuses its forces in specific markets aiming at achieving a constant and growing sales volume. The second strategy is diversification, meaning the use of company resources to […]